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Most of the album's lyrics were derived from Swift's journal detailing her personal life she had been known for autobiographical narratives in her songwriting since her debut.

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She disliked the media portraying her as a 'serial-dater', feeling it undermined her professional work, and became more reticent to discuss her personal life in public. Her relationship with English singer Harry Styles during the promotion of Red was a particular subject for tabloid gossip.

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Having been known as 'America's Sweetheart' due to her wholesome and down-to-earth image, Swift saw her reputation blemished by her history of romantic relationships with a series of high-profile celebrities. The diverse musical styles sparked a media debate over Swift's status as a country artist, to which she replied in an interview with The Wall Street Journal, 'I leave the genre labeling to other people.' When it ended, the album's associated world tour, running from March 2013 to June 2014, was the all-time highest-grossing country tour. Swift and her label, Big Machine, promoted it as a country album songs from Red impacted country radio and Swift made multiple appearances at country music awards shows. The collaborations with renowned Swedish pop producers Max Martin and Shellback-including the top-five singles ' We Are Never Ever Getting Back Together' and ' I Knew You Were Trouble'-introduced straightforward pop hooks and new genres including electronic and dubstep to Swift's repertoire.

Red incorporates various pop and rock styles, transcending the country sound of her previous releases. Until the release of her fourth studio album Red in October 2012, singer-songwriter Taylor Swift had been known as a country artist. It also earned multi-platinum certifications in Australia, Canada, and the UK, and has sold over 10 million pure copies worldwide. The album spent 11 weeks atop the Billboard 200 and received a ninefold platinum certification from the Recording Industry Association of America (RIAA). In the US, Swift became the first artist to have three albums each sell over one million copies within their first week of release. At the 58th Grammy Awards in 2016, 1989 won Album of the Year and Best Pop Vocal Album, making Swift the first female solo artist to win Album of the Year twice.ДЎ989 was a commercial success. The album appeared on several publications' lists of the best albums of the 2010s and featured in Rolling Stone 's 2020 revision of their 500 Greatest Albums of All Time. Meanwhile, the synth-pop production raised questions regarding Swift's authenticity as a lyricist. Critics praised Swift's songwriting in 1989 for offering emotional engagement that they found uncommon in the mainstream pop scene. The album was supported by seven singles, including three US Billboard Hot 100 number ones: ' Shake It Off', ' Blank Space', and ' Bad Blood'. ДЄfter the album's release, Swift embarked on the 1989 World Tour, which was the highest-grossing tour of 2015.

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They pulled 1989 from free streaming services such as Spotify, prompting an industry discourse on the impact of streaming on music sales. Swift and Big Machine promoted the album extensively through product endorsements, television, radio appearances and social media. The songs on 1989 express lighthearted perspectives, departing from her previous hostile attitude towards failed romance. Swift wrote the songs inspired by her personal relationships, which had been a trademark of her songwriting. The album's synth-pop sound is characterized by heavy synthesizers, programmed drums, and processed backing vocals.

Inspired by 1980s synth-pop to create a record that shifted her sound and image from country to mainstream pop, Swift enlisted Max Martin as co-executive producer, and titled her fifth album after her birth year as a symbolic rebirth of her artistry. Following the release of her genre-spanning fourth studio album Red (2012), noted for pop hooks and electronic elements, the media questioned the validity of Swift's status as a country artist. It was released on October 27, 2014, by Big Machine Records. 1989 is the fifth studio album by American singer-songwriter Taylor Swift.